When Does Elf Yourself Start Again
 Elf yourself early on logo (pictured during JibJab'due south authorship) | |
| Type of site | Christmas |
|---|---|
| Available in | English |
| Owner | Function Depot |
| Created by |
|
| Editor |
|
| URL | Elf Yourself website |
| Registration | none |
| Launched | December 2006 (2006-12) [one] |
| Current status | Holiday season simply |
| Content license | free for users |
Elf Yourself is an American interactive website where visitors upload faces of themselves or their friends and have the choice to post the created video to other sites or salve it equally a personalized mini-film.[two] [three] [four] Globally, over 2 billion elves have been created since the awarding was get-go introduced in 2006.[5] The video and website were created by Evolution Bureau (EVB), in collaboration with New York company "Toy . " for Part Max'southward holiday season advertising entrada.[6] [7] [viii]
The Elf Yourself website and advertising campaign offset launched for the Christmas vacation season in early December 12, 2006,[vii] and has returned each subsequent season. After being contracted past OfficeMax to create multiple websites for their vacation campaign, "Toy . "[9] contracted with Development Bureau to create a suitable holiday-themed website and application.[7] [8] [10] Evolution Bureau then adult the Elf Yourself application for use with the OfficeMax holiday marketing entrada. The original release featured just one elf,[vii] portrayed by Danielle Bárcena, and received 200 hits a second.[9] In afterwards releases, additional elves were added to the application and viewers could upload different images for each elf.[7] Yet afterwards, social media applications were added,[xi] included those allowing viewers to save and/or download the films they had created through visiting the website.[2] [4] In 2008, OfficeMax partnered with JibJab and added a registration requirement in order to use the site. Traffic dropped to 56 million.[2] JibJab worked to "enhance the performance and distribution of the videos."[2] [4]
In 2009, the campaign being run past JibJab, the registration requirement was dropped, and social elements were added.[xi] Also in 2009, to further promote the Elf Yourself website, OfficeMax contracted with Tribal DDB and Grand Central Marketing to create a wink mob of 400 dancers dressed in Elf Yourself costumes.[12] [xiii]
Reception [edit]
Brand Republic reported on the insertion of personal images, stating "while the idea has been widely used in other applications, OfficeMax'due south version has go an net phenomenon."[11] Adweek reported "Elf Yourself has hit the bull's-heart of viral success: It has seeped into pop civilisation. Broadcasters at several local stations, The Today Show and Practiced Morning America created their ain dancing holiday greeting for viewers."[14] In Social Media Judo, it was pointed out that while OfficeMax hoped Elf Yourself would "warm upward" its corporate paradigm, "the overwhelming majority of customers who saw Office Max'southward popular marketing campaign gave credit to the company's top competitors." In addressing the cosmos of the 20 microsites created for OfficeMax, Adland called Elf Yourself "a strange, corny, yet enormously successful website."[3]
Awards and nominations [edit]
- 2007, won Retail Advertisement and Marketing Association RACies Award for 'Interactive Online Campaign'[16]
- 2008, won three Advert:Tech Awards: 'Best Word of Mouth Marketing Entrada', 'Best User Divers Feel', and 'Best of Show'.[8] [17] [18]
- 2008, won SXSW Interactive 'Award for Web Amusement'.[eight]
- 2008, won Retail Advertisement and Marketing Association RACies Award for 'Interactive Online Campaign'[16]
References [edit]
- ^ "Elf Yourself page snapshot". Wayback Auto. Dec 5, 2006. Retrieved May 31, 2012.
- ^ a b c d Quenqua, Douglas (November 19, 2009). "OfficeMax Adds Social Chemical element to Elf Yourself 2009". ClickZ . Retrieved May 30, 2012.
- ^ a b Othmer, James P. (2009). Adland. Random House Digital, Inc. pp. 243–250. ISBN978-0385524964.
- ^ a b c Burns, Enid (Nov nineteen, 2008). "Elves and Mistletoe Put Viral Campaigns in the Vacation Spirit". ClickZ . Retrieved May xxx, 2012.
- ^ With more than 480 million users in 215 countries, and has been downloaded over 65 million times since transitioning from an online platform to smartphone app in 2012. Run across:Business organisation Wire. https://world wide web.businesswire.com/news/home/20151104005115/en/Role-Depot-Elf-Yourself%C2%AE-App-Creates-Billion
- ^ Aditham, Kiran (August 26, 2008). "Jason Zada Leaves EVB". Creativity Mag. Archived from the original on October 17, 2013. Retrieved May 29, 2012.
- ^ a b c d e Nelson, Matthew G. (November 26, 2007). "Dancing Elf Video Site Back for a Second Yr". ClickZ . Retrieved May 29, 2012.
- ^ a b c d Parpis, Eleftheria (May 8, 2008). "Jason Zada Profile". Adweek . Retrieved May 29, 2012.
- ^ a b Colleen Long Associated Press (Dec 15, 2008). "Elf yourself with vacation eCards". Virginian-Pilot. Archived from the original on October 17, 2013. Retrieved May 31, 2012.
- ^ Morrissey, Brian (June 30, 2008). "Shops Strive for a New Formula". Adweek . Retrieved May 30, 2012.
- ^ a b c Whitehead, Jennifer (Nov 10, 2009). "Online elf craze is dorsum, with added social networking goodness". Brand Republic . Retrieved May xxx, 2012.
- ^ "OfficeMax "Elf Yourself" PR and Viral Video". 2011-04-05. Archived from the original on 2011-04-05. Retrieved 2018-12-02 .
- ^ "OfficeMax "Elf Yourself" PR and Viral Video". 2012-04-09. Archived from the original on 2012-04-09. Retrieved 2018-12-02 .
- ^ Morrissey, Brian (Jan 7, 2008). "The Rules of Viral Spider web Success, at Least for Now". Adweek . Retrieved May xxx, 2012.
- ^ a b "Awards and Recognition, 2007-2012". OfficeMax. Retrieved May 29, 2012.
- ^ Beck, Cam (April vii, 2008). "Office Max's Elf Yourself: ad:tech People's Choice Awards Finalist". Madison Avenue Journal . Retrieved May 31, 2012.
- ^ "advertising:tech 2008 laurels winners". ad:tech. Archived from the original on June 5, 2012. Retrieved May 31, 2012.
External links [edit]
- Official website (active simply during holiday season)
Source: https://en.wikipedia.org/wiki/Elf_Yourself
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